TCS Wins Technology Innovation Award From WSJ For mKrishi
October 1, 2008
Indian based TCS said it has won the US publication Wall Street Journal’s global innovation technology award in the wireless technology category for 2008. Wall Street Journal has selected the company’s ‘mKrishi’ service, which offers mobile-based crop advisory service, as the winner of the award, a company release said. The award recognizes companies, individuals and organizations across the world for technological breakthroughs in areas such as medicine, software, internet, wireless and consumer electronics. TCS’ mobile-based crop advisory service, mKrishi, is a novel approach to help rural farmers across the country to have better access to information through a cell phone application. It has been developed to provide personalized information and expert advice to rural farmers in their local language using sensor technology.
Further, mKrishi is also adaptable to illiterate farmers to make a query from a cell phone using voice-specific functions, the statement added. “This award is a testament to the culture of innovation in TCS and to our commitment to creating value for clients, the community and society through pioneering new standards of technology and business models. “We are truly honored to receive the prestigious Wall Street Journal Innovation Technology award for TCS mKrishi service,” TCS CEO and Managing Director S Ramadorai said.
The Wall Street Journal had received more than 700 entries for the innovation awards and the winners were chosen based on whether the technology represented a breakthrough from conventional methods, rather than just an incremental improvement, the statement added.