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Growing Women employees in Indian BPO

November 20, 2009

Sixty years ago, six young women programmed the ENIAC, the first all-electronic programmable computer that became the basis for today’s IT revolution. Several years later, Google co-founders Larry Page and Sergey Brin have put a rule in place that the percentage of female engineers at Google would not be allowed to dip below 20%. Call it positive discrimination, but the interview process at Google has been altered to make sure that the company meets the gender quota for women.

Closer home, a survey on gender inclusivity by HR consulting firm Mercer and IT association Nasscom, reveals that the number of women working in the IT-BPO sector has grown by 60% in the last two years to 6.7 lakh in 2008. Covering 45 leading technology companies, the survey revealed that gender sensitive transportation policy and flexi-hours have heavily contributed to increasing women force in these organizations.

Meanwhile, the country’s biggest software services company Infosys, has joined hands with the rural development department in Andhra Pradesh to set up rural BPOs in 22 districts that would create 1,000 fresh jobs, mainly for poor, educated, employable women. AP is the first state where such a project is being piloted in association with Desicrew Solutions Pvt. Ltd and Ruralshores Business Services Pvt. Ltd.
women In Indian BPO
Sometime ago, Sandhya Sule of Tata Infotech Ltd., presented a paper on Business Process Outsourcing – Opportunities for Women that sought to analyze the BPO market through a gender prism. Her report found that although Indian BPOs typically have 40% women in their workforce, this statistic can be further be improved by working on gender barriers such as shift duties, interaction wit “unknown foreign customers”, un balanced leave options etc.

“Technologically this is no longer a challenge, except for making this access from anywhere, anytime and with the same service as within the four walls of the BPO premises,” she says. The only problem lies with the implementation of this remote-access model that companies need to figure out separately for themselves.

Related posts:

  1. BPO: Providing India’s rural poor with opportunity
  2. Wipro, Copal Partners may buy Lehman BPO Indian Unit?
  3. Procurement Outsourcing Growing
  4. Futuristic State of Indian BPO Industry
  5. The dice is loaded against Indian H1-B visa holders


Written by Radhika · Filed Under BPO Blogs 

Comments

One Response to “Growing Women employees in Indian BPO”

  1. David on December 2nd, 2009 5:31 am

    Of course women are best option to get employed in BPO company.

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