Genpact buys EmPower Research to increase its capabilities in social media research
September 18, 2011
Genpact, a global leader in business process and technology management, has signed a definitive agreement to acquire EmPower Research, an integrated media and business research company with strong capabilities in social media research, media monitoring and measurement. This acquisition will add significant expertise and intellectual property to Genpact’s Smart Decision Services business, comprising analytics, research, reengineering and risk management services. Closing is expected by the end of the month subject to satisfaction of certain customary conditions. Terms of the deal are not disclosed.
With the explosion of activity in social media, increasingly companies feel the need to track social media conversations to understand consumer preferences and perceptions towards their products and services. EmPower Research provides a comprehensive range of services including social and traditional media monitoring and measurement, event impact research, brand tracking, and data management. The services of EmPower Research are used by some of the largest pharmaceutical companies, PR agencies, technology firms, and consumer packaged goods (CPG) companies in the world.
“EmPower Research, a front runner in social media with a uniquely process-driven culture, strong domain expertise and high caliber senior management team, is a fantastic fit for our business, with numerous cross-sell opportunities particularly in the pharmaceutical and CPG industries,” said Tiger Tyagarajan, President and CEO, Genpact. “We are seeing a significant increase in demand for our Smart Decision Services, and EmPower Research adds tremendous capabilities in extracting insights from social media, a fast emerging source of data about consumer behavior. This aligns very well with our vision of supporting our clients in smarter decision-making and in delivering improved business outcomes.”
EmPower Research has approximately 360 employees based in New York, Bangalore, Cincinnati, New Jersey, San Francisco, and London.
“We are incredibly excited to become part of the Genpact team,” said Debjani Deb, co-founder and managing partner of EmPower Research. “Genpact’s already strong Smart Decision Services business, along with their delivery capabilities in Europe and Asia, provides the scale that our business needs to expand our offerings and help many more companies leverage the power of research, data, and social media channels for maximum business impact.”
EmPower Research was jointly represented by The Jordan, Edmiston Group, Inc. (JEGI) and Veda Corporate Advisors Pvt. Ltd. (Veda). Veda is an India-based mid-market investment bank, and JEGI is a New York City-based media investment bank.